Info Prodigy Bonus – Developing A Strategy And Finding Niche Markets.
Guest post by Info Prodigy Bonus.
(In the words of Info Prodigy product owner, Tim Godfrey from Info Prodigy report.)
Something you’ll need to think about is the strategy that you are going to adopt when creating information products. You should decide this first and there are two options.
1. The first option is to quickly crank out products in numerous different markets using the techniques that I’ll mention in the next section. Essentially this is product creation with the emphasis on quantity rather than quality.
2. The second option is to target specific market(s) that you may know something about and try to better similar products that are currently selling at Clickbank …and, of course, surpass them on sales.
Which strategy you adopt entirely depends on your level of knowledge. For instance, if you had worked as a French language teacher for the past 20 years and thought that you could create a great step by step French course to sell, then obviously doing a product on this area would be a good thing as you would have a great ‘angle’ for the marketing….or if you had worked as a personal trainer or a real estate agent etc then exactly the same thing would apply.
Alternatively, and as I mentioned a moment ago, the other option would be to create multiple products extremely quickly in many different markets and make less profit from each, but potentially more profit overall. (This is what we do).
The way I would execute this would be to first do the market research, come up with ten markets with high traffic and low competition from other product owners, and then outsource the product creation.
Actually finding these markets is pretty easy to if you are using the correct tools and incidentally, when I was doing some research the other day, I found around 100 low competition markets with massive traffic using our IMeye research tool
I opened up the tool, set a number of parameters to include the level of traffic I desired for a keyword/market to pass the test, and then searched for keywords such as:solutions to…how to stop…how do i…etc etc etc…
IMeye tool then came back with a ton of keywords and markets which you could then create info products on.
Stuff like… writing a letter (650K searches a month)… buying foreclosures (1.5 Million searches a month) …drawing manga (300K searches a month)
It’s really not that difficult to find untapped markets… If you know how to find them!
by Author on August 7th, 2010 Tags: Info Prodigy bonus
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